On March 28th, the Jordan brand and the world famous artist Brian Donnelly (also known as KAWS) launched the first joint series Jordan X KAWS in Greater China. On the same day, KAWS’s first large-scale solo exhibition in Asia “KAWS: Begins at the End” was officially opened to the public at the Shanghai Yude Yao Art Museum. To this end, Gemo Wong, senior design director of the Jordan Brand Special Project, and KAWS gathered in Shanghai to jointly contribute to the two brands' events.
“When KAWS took street culture into the contemporary art circle, it now moves freely in the fashion and art world and has influence all over the world. His life is a story about breaking through people’s expectations and making great achievements. This time Jordan x KAWS joint creation series The history of sneaker culture, the benchmark and the rebels met in order to convey this spirit of breaking the tradition to a new generation of consumers.At the same time, I also congratulated KAWS on its successful exhibition in Shanghai.I went to the exhibition and it was a very A great experience." - Gemo Wong
On the day of release, Cheap retro jordans the Jordan brand specializes in the special sale of the Jordan x KAWS joint series at the Shanghai Yude Yao Art Museum, where the KAWS exhibition is located.
In addition, Gemo and KAWS are also in Shanghai to gather with celebrities from all walks of life, such as shoe collectors, trends, and fashion in Greater China, to share the behind-the-scenes stories of the joint series and their understanding of sports and art. The famous actor Chen Bolin said in an interview: “Clashes in different fields can often produce innovative works such as sports and art. The joint series of Jordan X KAWS truly embodies the development of design boundaries. As an actor, this is also an actor. Inspired me to break out of tradition and break the routine when I was shaping my character.”
As a collaboration between the two iconic brands in sports and art, Jordan x KAWS’ joint series was launched in all parts of Greater China.